Lionel Messi Tapped as World's Savior in Samsung 11 Campaign

Soccer Star Makes Another Big Appearance for Brand

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Earlier, we saw signs of an alien invasion, as mysterious symbols popped up on landmarks and at sporting events around the world. Turns out, those were all the buildup to Samsung's new campaign for the Galaxy 11, for which the advertiser announced that it would be recruiting 11 of the world's biggest soccer players to combat otherwordly invaders threatening to take over the world. The next big announcement comes today via this spot revealing that FC Barcelona's Lionel Messi is the first athlete-warrior to join the team.

Mr. Messi recently has stepped up as one of the brand's biggest spokes-celebrities and also appeared in this cinematic spot for the Samsung Gear, out of Leo Burnett.

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Nov 11, 2013
Cheil Worldwide
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