A Concierge Makes the Holidays Happy for Everyone in Samsung Mobile's Spot

Global Ad by Adam&Eve/DDB Celebrates Diversity

By Alexandra Jardine. Published on Nov 27, 2017

Editor's Pick

In Samsung Mobile's holiday spot, the concierge of an apartment block does his best to make the holidays happy for a diverse range of residents celebrating Diwali, Hanukkah, Christmas and Chinese New Year.

The spot, by Adam&Eve/DDB, is sound-tracked by Ella Fitzgerald's "Give a Little, Get a Little", and shows him thoughtfully preparing for the four different celebrations with special decorations and events in the lobby of the block. Finally, thanks to an observant young boy who notices his out-of-date cellphone, the residents finally show their gratitude by presenting the concierge a gift -- a brand new Samsung mobile. Gary Freedman at Independent directed the spot.

The ad is running in global markets. Media, handled by Starcom, has been built around the four holidays celebrated by the residents in the ad, and will have bespoke content going live around each event.

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Nov 27, 2017
Adam & Eve/DDB London
Samsung Mobile
Noah Bernard
David Lowes
Group Chief Creative Officer:
Ben Priest
Chief Creative Officer:
Richard Brim
Deputy Executive Creative Director:
Ant Nelson
Deputy Executive Creative Director:
Mike Sutherland
Creative Director:
Steve Wioland
Creative Director:
Matt Woolner
Agency Producer:
Panos Louca
Agency Assistant Producer:
Christopher Battye
Ben Worden
Business Director:
Charlotte Cook
Art Director:
Olivia Chittenden
Account Manager:
Alice Sopwith
Media Agency:
Production Company:
Executive Producer:
Jani Guest
Cathy Green
Gary Freedman
Director of Photography:
Stephen Keith Roach
Editing Company:
The Play Room
Adam Spivey
Post Production:
Post Producer:
Magda Krimitsou
VFX Supervisor:
Bill McNamara
VFX Supervisor:
Ian Murray
Jean Clement Soret
Music Supervisor:
Audio Post Production:
Factory Studios
Soundtrack Name:
"Give a little, get a little"
Soundtrack by:
Ella Fitzgerald

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