Creativity

A Concierge Makes the Holidays Happy for Everyone in Samsung Mobile's Spot

Global Ad by Adam&Eve/DDB Celebrates Diversity

By Alexandra Jardine. Published on Nov 27, 2017

Editor's Pick

In Samsung Mobile's holiday spot, the concierge of an apartment block does his best to make the holidays happy for a diverse range of residents celebrating Diwali, Hanukkah, Christmas and Chinese New Year.

The spot, by Adam&Eve/DDB, is sound-tracked by Ella Fitzgerald's "Give a Little, Get a Little", and shows him thoughtfully preparing for the four different celebrations with special decorations and events in the lobby of the block. Finally, thanks to an observant young boy who notices his out-of-date cellphone, the residents finally show their gratitude by presenting the concierge a gift -- a brand new Samsung mobile. Gary Freedman at Independent directed the spot.

The ad is running in global markets. Media, handled by Starcom, has been built around the four holidays celebrated by the residents in the ad, and will have bespoke content going live around each event.

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Credits

Date
Nov 27, 2017
Agency:
Adam & Eve/DDB London
Client:
Samsung Mobile
Client:
Noah Bernard
Client:
David Lowes
Group Chief Creative Officer:
Ben Priest
Chief Creative Officer:
Richard Brim
Deputy Executive Creative Director:
Ant Nelson
Deputy Executive Creative Director:
Mike Sutherland
Creative Director:
Steve Wioland
Creative Director:
Matt Woolner
Agency Producer:
Panos Louca
Agency Assistant Producer:
Christopher Battye
Creative Planner:
Ben Worden
Business Director:
Charlotte Cook
Art Director:
Olivia Chittenden
Account Manager:
Alice Sopwith
Media Agency:
Starcom
Production Company:
Independent
Executive Producer:
Jani Guest
Producer:
Cathy Green
Director:
Gary Freedman
Director of Photography:
Stephen Keith Roach
Editing Company:
The Play Room
Editor:
Adam Spivey
Post Production:
MPC
Post Producer:
Magda Krimitsou
Visual Effects Supervisor:
Bill McNamara
Visual Effects Supervisor:
Ian Murray
Colorist:
Jean Clement Soret
Music Supervisor:
Siren
Audio Post Production:
Factory Studios
Soundtrack Name:
"Give a little, get a little"
Soundtrack:
Ella Fitzgerald

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