Samsung's Latest 'Celebrities' Are Mobile App Stars

Spot For Galaxy Note Phone Targets Users of Vine and Snapchat

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Samsung has always had a penchant for celebrity. It has tapped cultural icons Jay-Z, LeBron James and Ellen DeGeneres to market its smartphones. Now, the company is leaning on the newest well of fame: mobile-app stars.

A promotional series for Samsung's giant Galaxy Note 4 phone stars Rudy Mancuso, a musician known for his work on Vine, and Shaun 'Shonduras' McBride, an artist renowned primarily on Snapchat. In this video with a fun, spontaneous feel, they turn a freezing New York winter day into a surprise summer beach party. These performers, like the apps they use, may be fleeting; but they certainly have massive followings at the moment.

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Dec 04, 2014
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