Samsung has always had a penchant for celebrity. It has tapped cultural icons Jay-Z, LeBron James and Ellen DeGeneres to market its smartphones. Now, the company is leaning on the newest well of fame: mobile-app stars.
A promotional series for Samsung's giant Galaxy Note 4 phone stars Rudy Mancuso, a musician known for his work on Vine, and Shaun 'Shonduras' McBride, an artist renowned primarily on Snapchat. In this video with a fun, spontaneous feel, they turn a freezing New York winter day into a surprise summer beach party. These performers, like the apps they use, may be fleeting; but they certainly have massive followings at the moment.