Creativity

Samsung Continues to Pick on Apple in New Product-Focused Spots

New Spots via 72andSunny Calls Out Competitor Tricks

Published on Feb 20, 2014

Editor's Pick

Samsung and 72andSunny continue to make Apple a punching bag in a pair of new spots designed to showcase the arguably much better features of the Galaxy product line.

In one ad, the marketer riffs off Apple's recent "Pencil" spot promoting the iPad Air, to show off Samsung's much thinner tablet, while another places the Galaxy Note 3 side by side with an iPhone to showcase the Samsung device's HD features.

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About

Credits

Date
Feb 20, 2014
Agency:
72andSunny
CEO/Partner:
John Boiler
Client:
Samsung
ECD/Partner:
Jason Norcross
ECD/Partner:
Bryan Rowles
Lead Designer:
Allison Hayes
Lead Writer:
Seth Prandini
Lead Designer:
Andy Hekimian
Director:
Stuart Parr
Production Company:
Furlined

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