Samsung Promotes New Store With Massive Sticky Note Installation

Each note carries a reminder message about new store coming

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As part of its plan to open 300 stores in Brazil this year, Samsung and Cheil Brazil created an installation involving pads of sticky notes pasted on the storefront of a soon-to-be-opened outlet, making up the word "Future".Visitors were invited to peel off each note, which carried the message: “A new Samsung store is coming. Don't forget it.”

 

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About

Credits
Date
May 23, 2013
Agency:
Cheil - Brazil
Client:
Samsung
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