Creativity

Samsung Promotes New Store With Massive Sticky Note Installation

Each note carries a reminder message about new store coming

Published on May 23, 2013

Editor's Pick

As part of its plan to open 300 stores in Brazil this year, Samsung and Cheil Brazil created an installation involving pads of sticky notes pasted on the storefront of a soon-to-be-opened outlet, making up the word "Future".Visitors were invited to peel off each note, which carried the message: “A new Samsung store is coming. Don't forget it.”

 

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About

Credits

Date
May 23, 2013
Agency:
Cheil - Brazil
Client:
Samsung

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