MVP Russell Westbrook Finally Gets What He Deserves in Samsung's Tribute Ad

From Overlooked and Hated to Dominant and Loved

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Samsung's tribute to NBA MVP Russell Westbrook is a more reflective ad than the animated homage by Jordan Brand; it reminds us how the player overcame adversity to reach the top spot.

As we see the player setting off for a game, the text on screen rolls through various adjectives to describe his journey, from "undersized," "overlooked" and "4th pick" Russell to "loved," "dominant" and "triple double" Russell. "It took all these Russells to become MVP Russell," the ad concludes, with Samsung's tagline "Do what you can't."

The ad is by Wieden & Kennedy Portland and was directed by Will Mayer of B-Reel Films.

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About

Credits
Date
Jun 27, 2017
Agency:
Wieden & Kennedy Portland
Client:
Samsung
Executive Creative Director:
Jason Bagley
Executive Creative Director:
Eric Baldwin
Creative Director:
Stuart Brown
Creative Director:
Brandon Davis
Copywriter:
Josh Bogdan
Art Director:
Pedro Izique
Producer:
Tiffany Golden
Integrated Production Director:
Erika Madison
Account Team:
Drew Widell
Account Team:
Nick Larkin
Business Affairs Manager:
Laura Caldwell
Production Company:
B-Reel Films
Director:
Will Mayer
Managing Director:
Derek Westerlund
Editorial Company:
Joint
Editor:
Nicholas Davis
Assistant Editor:
Kevin Alfoldy
Producer:
Chris Girard
Executive Producer:
Leslie Carthy
VFX Company:
Joint
Head of Production:
Alex Thiesen
Producer:
Rebekah Koerbel
Studio:
Joint
Engineer:
Noah Woodburn
Engineer:
Josh Millman
Assistant Engineer:
Natalie Huizenga
Executive Producer:
Jen Milano
Color Company:
Company 3
Colorist:
Siggy Ferstl
Color Executive Producer:
Ashley McKim
Color Producer:
Matt Moran
Production Cord Color:
Cory Musselman

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