Creativity

Samsung: Sam Can Help

Proving once again the old adage about dogs being man's best friend, Samsung tapped Organic to create a web campaign centered on Sam, a helpful St. Bernard who tells you everything you need to know about the electronics giant's new Q1

Published on Nov 30, 2006

Editor's Pick

Proving once again the old adage about dogs being man's best friend, Samsung tapped Organic to create a web campaign centered on Sam, a helpful St. Bernard who tells you everything you need to know about the electronics giant's new Q1 mobile device. In addition to a pair of web videos illustrating the features of the super-portable tablet PC, the website boasts an "Ask Sam" tool that lets you direct your questions directly to—and get informative answers from—the knowledgeable pooch himself. While Sam's area of expertise is the Q1 device, he'll offer up some rather amusing responses to a number of completely unrelated queries as well. (Try "Can you bring it to the bathroom?" for kicks.)

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 30, 2006
Executive Creative Director:
Mauro Alencar
Associate Creative Director:
Ben Citron
Associate Creative Director:
Roger Wong
Art Director:
Linda McKee
Senior Designer:
Maria Tyomkina
Production Artist:
Nigel Sussman
Copywriter:
Ben Citron
Copywriter:
Chris Shellen
Information Architect:
Shawn Smith
Group Director of Engineering:
Tom Tully
Engineer:
Jerry Destremps
Technical Lead:
Arrel Gray
Programmer:
Chad Altemose
Animator:
David Winn
Producer:
Michael Rivo
Director:
Gregory F. Tuzin
Editor:
Dylan Nolfi
Producer:
Stephen Kuo
Director of Photography:
Hiro Narita
Sound Designer:
Andy Newell
Art Director:
Doug Freeman
Agency:
Organic Inc.
Flash Developer:
17Feet 17Feet
Production Company:
ontheflyfilms
Sound Design:
Ripe Sound
Client:
Samsung

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.