Home Gallery Video Samsung Samsung School of Rio: Cycling with Sir Bradley Wiggins & Becky James Samsung Brings Comedy to Rio as Jack Whitehall Winds Up Olympic Legends Comedian Takes on Olympians Including Sir Bradley Wiggins By Alexandra Jardine. Published on Jul 25, 2016 Editor's Pick So far, most of the 2016 Olympics ads we've seen have been very serious, emotive pieces of work -- so it's refreshing to see Samsung, in this campaign from the U.K., bring a bit of humor to the forthcoming Rio Games. A series of films by BBH Sport see comedian Jack Whitehall take some lessons in cycling, rowing and boxing with top U.K. Olympians including champion cyclist Sir Bradley Wiggins (seen here, together with Becky James), multiple gold medalist rower Sir Steve Redgrave, with fellow rower Helen Glover and boxers Joe Ward and Katie Taylor. The comedy stems not so much from Whitehall's inability to get to grips with the sport -- that's kind of an obvious joke to make -- but more from him doing his best to insult and wind up such revered figures. For instance, he tells Wiggins that most athletes resemble Greek gods, but "your physique looks more like someone who's been shipwrecked." He asks Redgrave: "Would you swap your golds for a proper medal, like, say a bronze in the 100 meters?" Whitehall, who did a similar thing last year in a Samsung campaign based around the Rugby World Cup, helped script the films -- and director Gabe Turner at Rattling Stick does a great job of getting deadpan performances out of the athletes. Further films, on horseriding and swimming, are to follow. Samsung, which is an official Olympic sponsor and Team GB Partner, says the campaign is designed to "enhance the nation's knowledge and enjoyment of Olympic and Paralympic events." Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateJul 25, 2016Agency:BBH Sport Client:SamsungCreative Team:Jack SmedleyCreative Team:George Hackforth-JonesCreative Director:Ewan PatersonCreative Team:Darius KarbassiounStrategy Director:Darius KarbassiounManaging Partner:Will NichollsAccount Director:Patrick FarrallAccount Manager:Jimi SaundersFilm Producer:Rachel HoughAssistant Producer:Sarah CooperProduction Company:Rattling StickDirector:Gabe TurnerExecutive Producer:Stuart BenthamDirector of Photography:Fede AlfonzoPost Production:The MillEditing House:Work PostSound:FactoryPrint Producer:Marion ThibaudotPhotographer:Will Morgan TagsOlympics 2016 Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Samsung: Samsung Galaxy -- The Rest of Us Wieden & Kennedy Portland Samsung: The Night Before Wieden + Kennedy Portland Samsung: Gear S3 World Choir Cheil U.K.