Aussies Go Shark-Diving in the Desert With the Help of Samsung Gear VR

Marketer Seizes Chance to Show Off its Gear VR Headset

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Samsung showed off its Gear virtual reality headset to Australians in the town of Alice Springs, by inviting them to go "shark diving." Since Alice Springs lies thousands of miles from the ocean, this seemed like an unlikely proposition, but visitors to the Dive Shop the brand set up in the town soon found themselves donning the Gear VR headset, with Galaxy Note phone inside, to go on a virtual underwater adventure.

Judging from their reactions, it was great (if enough to put you off diving with real sharks for life). The campaign was by Leo Burnett Sydney, working with Taylor Steele of Rapid VR.

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Feb 26, 2015
Leo Burnett Sydney
Chief Creative Officer:
Andy DiLallo
Creative Director:
Kieran Ots
Creative Director:
Zaid Al-Asady
Creative Director:
Sharon Edmondston
Creative Director:
Misha McDonald
VR Video Production Company:
Rapid VR
Video Production Company:
The Pool Collective
Sound Production Company:
Jam Studios
VR Video Director:
Taylor Steele
Christopher Ireland
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