Creativity

Samsung: Shout-Outs

There's a new alternative to heckling players in person at NFL games, courtesy of Samsung. Outspoken fans can submit "shout-outs" via an interactive jumboscreen at a new website from agency Cheil Communications promoting Sam

Published on Oct 27, 2006

Editor's Pick

There's a new alternative to heckling players in person at NFL games, courtesy of Samsung. Outspoken fans can submit "shout-outs" via an interactive jumboscreen at a new website from agency Cheil Communications promoting Samsung's HDTVs, and then vote on the caustic one-liners of fellow fans to determine which ones are good enough to be flashed in a real NFL stadium. Additional site features include product explanations from former quarterbacks Steve Young, Dan Marino, Boomer Esiason and Troy Aikman; a series of video tutorials starring a bubbly, tech-savvy cheerleader; and personal playlists filled with songs that pump up current NFL stars.

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About

Credits

Date
Oct 27, 2006
Senior Art Director:
Matt Blackstone
Art Director:
David Lillis
Art Director:
Tage Haun
Copywriter:
Jeff Babson
Copywriter:
Brin Banta
Associate Creative Director:
Ann Marie Mathis
Creative Director:
Tom McManus
Project Manager:
Eitai Tabari
Project Manager:
Joe Andreana
Producer:
Sandy Nelson
Agency:
Cheil Communications America
Client:
Samsung

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