Feel the Wind in Your Face on a Virtual Ski Jump With Samsung at the Youth Olympics

Brand Is Using Samsung Gear to Simulate Real Jumping in Lillehammer

Published on

Editor's Pick

Visitors to this week's Youth Olympic Games in Lillehammer, Norway, will have the chance to experience a ski-jump in virtual reality -- with an added element of feeling the wind in their face.

Samsung's "Ski Jump VR" campaign, devised by Cheil Worldwide, features a 360-degree VR video taken from the point of view of an expert skier. Participants wear a Samsung Gear VR headset and sit in a motion chair synched to move in time with the action in the VR video content. Sensory wind machines are incorporated into the experience to make audience actually feel wind on their faces when they are virtually ski-jumping -- making it a "4D" experience according to Samsung.

The experience is available to the public until Feb. 21 at the Samsung Galaxy Studio (Stortorget) and VR Bus (Stampesletta).

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 17, 2016
Agency:
Cheil Worldwide
Client:
Samsung
Creative Director:
England Kwon
Art Director:
Oh KyungTaek
Account Director:
Koeun In
Account Director:
Sungho Kim
Agency Producer:
Leon Park
Production Company:
IM360
Director:
Ryan Whitehead
Producer:
Graham Cairns
Producer:
Kelly Matovich
Editor:
Steven Anturri
Post Production:
IM360
DOP:
Graham Craines
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age