Samsung Kicks off Paralympics Sponsorship With Moving Manifesto

72andSunny Releases Latest in 'Sport Doesn't Care' Campaign

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In the world of sport, disabilities and abilities don't matter--only grit and determination. That's the point Samsung is trying to make in this introductory manifesto film out of 72andAmsterdam, part of its efforts to sponsor the Sochi 2014 Paralympics.
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About

Credits
Date
Feb 20, 2014
Agency:
72andSunny Amsterdam
Client:
Samsung
Executive Creative DIrector/Writer:
Carlo Cavallone
Creative Director/Designer:
Paulo Martins
Writer:
Yann Corlay
Designer:
Wendy Richardson
Group Brand Director:
Caroline Britt
Senior Brand Manager:
Rebeccah Lowe
Brand Manager:
Hanna Petit
Film Producer:
Eline Bakker
Sr. Business Affairs Manager:
Madelon Pol
Sr. Business Affairs Manager:
Nickie Stevens
Director of Strategy:
Stephanie Newman
Dir. of Communication Strategy:
Simon Summerscales
Production Company:
Smuggler London
Director:
Henry-Alex Rubin
Executive Producer:
Fergus Brown
Executive Producer:
Chris Barrett
Producer:
Ramon Leakey
Director of Photography:
David Devlin
Edit House:
Whitehouse Post London
Editor:
Russell Icke
Assistant Editor:
Iain Whitewright
Executive Producer:
Lisa Kenrick
Post House:
Glassworks Amsterdam
Executive Producer:
Armand Weeresinghe
Colorist:
Scott Harris
Lead Flame Artist:
Morten Vinther
Flame Artist:
Kyle Obley
Flame Artist:
Urs Furrer
Flame Artist:
Bob Roijen
Music Company:
Madplanet London
Company Director:
Sam Morris
Company Director:
Dan Rodgers
Music License:
Audionetwork London
Title Track:
Fierce & Light
Composer:
Andy Dragazis
Publisher:
Madplanet/Andy Dragazis

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