Surf Blogs Are Wondering if This Samsung Spot Is the Greatest Surf Ad Ever

Powerful Film Was Created in Partnership With World Surf League

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Editor's Pick

Samsung created this powerful tribute to the surfing community in partnership with the World Surf League, of which Samsung Mobile is a sponsor. The film, which features pro surfers Mick Fanning, Gabriel Medina, and Malia Manuel, is all about the co-dependency of the community, through the good times and the bad, and includes scenes of joy and despair, horrific surf injuries and a solemn funeral service in the sea. The ad, by 72andSunny Amsterdam and directed by Eliot Rausch of Stink, ends with the tagline "We are better than I."

Surf magazines and blogs are already putting it up for consideration as one of the best surf ads of all time, and the film has had over three million YouTube views. We wonder, however, if they'd also seen Samsung and 72andSunny's previous surf outing, "Every Day Is Day One," which was just as breathtaking.

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About

Credits
Date
Jul 13, 2015
Agency:
72andSunny Amsterdam
Client:
Samsung
Director:
Eliot Rausch
Production Company:
Stink
Editorial Company:
Whitehouse Post
Editor:
Russell Icke
Assistant Editor:
Joe Walton
Executive Producer:
Lisa Kenrick
Producer:
Antonia Porter
Music:
Pivot Audio
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