For Mother's Day, Samsung Delivers Hilarious Texts From Moms

Ad Is a Welcome Antidote to Schmaltzy Fare

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Editor's Pick

Here's an antidote to all those really schmaltzy Mother's Day ads out there (we're looking at you, Hallmark and Tempur-Pedic). Samsung's Mother's Day spot also wants you to call Mom, but not until after we've had some fun with the kinds of texts moms typically send. From typing in capitals to long, rambling messages, they're all too recognizable. "How do I rewind my texts?" and "Here's a selfie of Dad" are just some of the gems.

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About

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Date
May 06, 2015
Client:
Samsung
Category
Latest Creativity News on Ad Age

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