Creativity

Samsung: The Big Pitch -- Super Bowl XLVII

Rudd v. Rogen

Published on Feb 01, 2013

Editor's Pick

Samsung continues its comedy big-gun antics with its two-minute Super Bowl ad created out of 72andSunny and directed by Jon Favreau of Iron Man franchise fame, now running on the brand's YouTube site. Paul Rudd, Seth Rogen and Bob Odenkirk discussed the finer points of trademark law in a previously released teaser. Here, we see some awesome features of the brand's the bigger context of their riffs--a showdown in which Rudd and Rogen vie to be the "next big thing" only to be one-upstaged by an NBA giant.

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Credits

Date
Feb 03, 2013
Agency:
72andSunny
CEO:
John Boiler
Client:
Samsung
ECD/Production:
Jason Norcross
Writer:
Patrick Maravilla
Lead Design:
Brandt Lewis
Senior Producer:
Nicole Haase
Director of Film Production:
Sam Baerwald
Production Company:
Pacific Rim Films
Director:
Jon Favreau
Executive Producer:
Annie Johnson
Head of Production:
Bryan Mitchell
Director of Photography:
Claudio Miranda
Production Design:
Jan Roelfs
Line Producer:
Denny Kennedy
1st Assistant Director:
John Wildermuth
Editorial:
Arcade Edit
Editor:
Geoff Hounsell
Editor:
Will Hasell
Managing Partner:
Damian Stevens
Post Production:
Ali Reed
Visual Effects:
The Mission
Telecine:
The Mill
Sound Design:
Barking Owl
Mix:
Play Studios

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