Home Gallery Video Samsung The Developer Lionel Messi, and 'Royals' Come Together for New Samsung Spot Leo Burnett Chicago Launches 'Design Your Life' Published on Oct 09, 2013 Editor's Pick Current hot tune, the haunting "Royals" by Kiwi singer-songwriter Lorde, forms the soundtrack for this Samsung Galaxy Note 3 and Galaxy Gear commercial out of Leo Burnett. Directed by Adam Hashemi, the spot is set in a desolate urban landscape, where a mysterious developer appears. As children watch him from the shadows, he uses his Samsung devices to spearhead a secret project. (Also watch out for the name "G. Seese," which appears on the watch's screen -- it's a nod to the former W+K creative Guy Seese, who was also CD on this particular campaign). The kids do a beautiful rendition of "Royals" creating a musical, "Newsies" feel -- with the lyrics matching up quite appropriately with their reality of having "never seen in a diamond in the flesh." At the end, all is revealed. Designer Paco Delgado, who worked on "Les Miserables," created the costumes. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateOct 09, 2013Agency:Leo Burnett CCO:Mark TutsselClient:SamsungEVP, Creative Director:Shannon McGlothinSVP Creative Director:Brandon RochonSVP Creative Director:Adam KennedyCD:Guy SeeseCD:Brian MurphyDesigner:Luis FarfanCreative:Sarah KrausSVP, Executive Producer:Jennifer DennisVP, Producer:Sean PinneyVP, Music Director:Gabe McDonoughSenior Music Producer:Chris ClarkMusic Supervisor:George DrakouliasProducer:Keith JamersonProduction Company:FurlinedDirector:Adam HashemiEditorial:Rock Paper ScissorsEditor:Mikkel E.G. NielsenMusic Supervision:George DrakouliasSound Design:Gus KovenMixer:Loren SilberMusic Producer:Amber Music CategoryTVC Latest Creativity News on Ad Age You Might Fall Asleep Before You Find Out Who's Behind This Weird Late-Night Campaign ANA Aims to Standardize Gender Equality in Ads Burger King: A Look Back at Some of the Best Ideas From Cannes Lions' Creative Marketer of the Year Related work Samsung: Samsung Galaxy -- The Rest of Us Wieden & Kennedy Portland Samsung: The Night Before Wieden + Kennedy Portland Samsung: Gear S3 World Choir Cheil U.K.