Lionel Messi, and 'Royals' Come Together for New Samsung Spot

Leo Burnett Chicago Launches 'Design Your Life'

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Editor's Pick

Current hot tune, the haunting "Royals" by Kiwi singer-songwriter Lorde, forms the soundtrack for this Samsung Galaxy Note 3 and Galaxy Gear commercial out of Leo Burnett. Directed by Adam Hashemi, the spot is set in a desolate urban landscape, where a mysterious developer appears. As children watch him from the shadows, he uses his Samsung devices to spearhead a secret project. (Also watch out for the name "G. Seese," which appears on the watch's screen -- it's a nod to the former W+K creative Guy Seese, who was also CD on this particular campaign). The kids do a beautiful rendition of "Royals" creating a musical, "Newsies" feel -- with the lyrics matching up quite appropriately with their reality of having "never seen in a diamond in the flesh." At the end, all is revealed. Designer Paco Delgado, who worked on "Les Miserables," created the costumes.

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About

Credits
Date
Oct 09, 2013
Agency:
Leo Burnett
CCO:
Mark Tutssel
Client:
Samsung
EVP, Creative Director:
Shannon McGlothin
SVP Creative Director:
Brandon Rochon
SVP Creative Director:
Adam Kennedy
CD:
Guy Seese
CD:
Brian Murphy
Designer:
Luis Farfan
Creative:
Sarah Kraus
SVP, Executive Producer:
Jennifer Dennis
VP, Producer:
Sean Pinney
VP, Music Director:
Gabe McDonough
Senior Music Producer:
Chris Clark
Music Supervisor:
George Drakoulias
Producer:
Keith Jamerson
Production Company:
Furlined
Director:
Adam Hashemi
Editorial:
Rock Paper Scissors
Editor:
Mikkel E.G. Nielsen
Music Supervision:
George Drakoulias
Sound Design:
Gus Koven
Mixer:
Loren Silber
Music Producer:
Amber Music
Category
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