Samsung: The Samsung Smart TV Stare Battle

Don't you dare blink.

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Samsung is challenging people in the Netherlands to stare at its new SMART TV for as long as possible without blinking, in an interactive game devised by Muse Amsterdam.

The game is played on a specially designed, Samsung-branded YouTube channel where an eye-tracking device registers your eyelid movements on the webcam. During the game, players will take on internet lip-synch sensation Keenan Cahill, who is seen in this video showing off his lip-synch to De La Soul's Me, Myself and I without blinking once. Cahill will try to distract players during the game by using tactics such as calling them on Skype, showing YouTube videos, and showcasing other SMART TV features. Every week the player with the longest stare time will be rewarded with a SMART TV prize package.

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Aug 03, 2011
Muse Amsterdam
Creative Director:
Sander Ejlenberg
Associate Creative Director:
Philia Beroud
John Vonk
Art Director:
Jeena van der Heul
Ellano Collaco
Magnus Lowing
Client Service Director:
Michael Littaur
Senior Project Manager:
Bert-Jan Strating
RTV Producer:
Machiel van der Heijden
Chris Silos
Media Monks
Media Agency:
Chief Strategy & Innovation Officer:
Richard van der Wilk
Senior Consultant Digital & Communications:
Sabine Poort
Consultant Media & Communications:
Priscilla Trouerbach
Director Marketing & Communications:
Raymond Mesterom
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