Creativity

This Talking Fridge Will Try to Persuade You to Buy It

In Singapore, Samsung Gets the Product to Do the Sales Talk

Published on Oct 08, 2014

Editor's Pick

In Sinagapore, Samsung has replaced sales people in a store with a product -- a talking refrigerator -- that's capable of its own sales pitch. Agency Cheil Worldwide Singapore rigged up a T9000 refrigerator with motion sensors that activate a voice-playback system which can tell if any of the interior compartments have been touched by a curious shopper. The voice talks the shopper through the fridge's individual features and benefits, while an integrated mobile app provides even more product information.

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About

Credits

Date
Oct 05, 2014
Agency:
Cheil Worldwide
Client:
Samsung
Creative Director:
Jimmy Lee
Interactive Art Director:
Alvaro Bruch
Copywriter:
Joanne Chow
Project Manager:
Tanya Nguyen
Managing Director:
Nalla Chan

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