To help generate excited for the arrival of Samsung's new Galaxy Note 10.1, Samsung and Cheil tapped man of many talents James Franco to demonstrate the tablet's many creative capabilities in this new online video. Not only does Franco appear in it--he also direct. Throughout, the tablet serves as his perfect foil, helping him to do everything from cook, concept, direct, solve genius-level problems and diagnose throat ailments with ease. Oh, and there's a pillow fight somewhere in there too.
Read more about Samsung and Cheil's launch campaign for the Galaxy Note 10.1 in Behind the Work.