Creativity

Samsung Challenges People to Go Jump in a Lake -- and Take An Underwater Selfie

Stunt By Samsung Switzerland Promotes Galaxy S5's Waterproofing

Published on Jul 22, 2014

Editor's Pick

Just how far would you go to get a free Samsung smartphone? It seems the citizens of Zurich, Switzerland, were quite happy to jump in a freezing lake for one, judging by this stunt done by the brand to promote its handset's waterproof capabilities.

A diver approached people sitting by the edge of the (only 8 degrees Celsius) Lake Zurich, handing them a ringing phone. They were told they could keep the brand new Galaxy S5 if they were prepared to jump in and take an underwater selfie. If you believe this video, a remarkable number of people took the challenge, set up by Zurich agency Serranetga. In any case, it's a different approach from those old Rolex watch ads featuring deep-sea divers.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 22, 2014
Agency:
Serranetga
Client:
Samsung
Creative Director:
Florian Beck
Director:
Mitch Bekk
Copywriter:
Leoni Klump
Illustrator:
Julia Miller
Camera/Sound:
Cheese & Chocolate

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.