Parents Get Their Hands on Kids' Phones in French Samsung Stunt

Brand Tricks Galaxy A Owners With a Difficult Choice

Published on

Editor's Pick

In this stunt from Samsung France, the company invited young Galaxy A users to what they thought was an audition, then gave them an intriguing dilemma.

The youngsters were taken into a room divided by a glass screen, with their phones placed on the other side. They were then asked where their dream travel destination would be. After answering, they were promised they could go there, but only if they allowed someone else to have access to the contents of their phone for 10 minutes.

All reluctantly agreed -- only to see their parents enter the room on the other side of the screen. The expressions on both sets of faces are fantastic.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 10, 2015
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age