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Will a 'LeBron James App' Get You to Buy a Samsung Phone?

Follow the King Through His Playoffs Journey

Editor's Pick

Samsung has already shared a day in the life of basketball superstar LeBron James with you. Now, it's hoping you might want to have him be a permanent fixture on your phone. Introducing the "LeBron James App," an all-access pass on your phone that will let you download wallpapers and custom lock screens, see stars, follow his career, see his plays, and keep up with his life. The brand is promoting the app with this spot that points how how LeBron "shuts it down" on social media during playoffs time, so what better way to keep up than with an app dedicated to updating you on all things King James?

The LeBron App is available for the Galaxy S3, Galaxy S4, Galaxy S5, Galaxy Note 2 and Galaxy Note 3. See more images of the app here, and download it here.

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Date
May 02, 2014
Client:
Samsung
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