Samsung has already shared a day in the life of basketball superstar LeBron James with you. Now, it's hoping you might want to have him be a permanent fixture on your phone. Introducing the "LeBron James App," an all-access pass on your phone that will let you download wallpapers and custom lock screens, see stars, follow his career, see his plays, and keep up with his life. The brand is promoting the app with this spot that points how how LeBron "shuts it down" on social media during playoffs time, so what better way to keep up than with an app dedicated to updating you on all things King James?
- May 02, 2014
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