Samsung Shills $45,000 T.V. with Spot Featuring a Jealous Brother-in-Law

72andSunny Shows off Gorgeous Technology

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Editor's Pick

Let's just come out and say it: Samsung's 85-inch, s9 ultra hi-def smart television is a gorgeous piece of technology. In fact, if you wanted to sell it, maybe you could just have 30 seconds of the television in action, and that would be it. The brand really needs not do any more than that, but 72andSunny makes it the heart of this new spot, which features a guy--the dad from the brand's new TV campaign-- who visits his clearly well-off brother-in-law. After viewing and surfing on the gargantuan, elegant device for a few minutes, by the power of the TV's sheer amazingness, he's transformed into a steak-ordering snob.

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Sep 06, 2013
Samsung TV
Matt Aselton
Executive Creative Director:
Jason Norcross
Group Creative Director:
Gavin Milner
Group Creative Director:
Grant Holland
Barton Corley
Production Company:
Arts & Sciences
Jamie Reilly
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