Creativity

Samsung Shills $45,000 T.V. with Spot Featuring a Jealous Brother-in-Law

72andSunny Shows off Gorgeous Technology

Published on Sep 06, 2013

Editor's Pick

Let's just come out and say it: Samsung's 85-inch, s9 ultra hi-def smart television is a gorgeous piece of technology. In fact, if you wanted to sell it, maybe you could just have 30 seconds of the television in action, and that would be it. The brand really needs not do any more than that, but 72andSunny makes it the heart of this new spot, which features a guy--the dad from the brand's new TV campaign-- who visits his clearly well-off brother-in-law. After viewing and surfing on the gargantuan, elegant device for a few minutes, by the power of the TV's sheer amazingness, he's transformed into a steak-ordering snob.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 06, 2013
Agency:
72andSunny
Client:
Samsung TV
Director:
Matt Aselton
Executive Creative Director:
Jason Norcross
Group Creative Director:
Gavin Milner
Group Creative Director:
Grant Holland
CD/Writer:
Barton Corley
Production Company:
Arts & Sciences
CD/Designer:
Jamie Reilly

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.