Home Gallery Video Samsung (UK) Accidents People 'Accidentally' Break Their TVs in Funny Samsung Ad Online Ad Promotes SUHD TV By Alexandra Jardine. Published on Nov 24, 2015 Editor's Pick As the holiday buying period kicks off, Samsung U.K. is running this humorous online spot in which people "accidentally" break their old TVs so that they can go out and replace them. The ad, by Fold7, promotes Samsung's SUHD TV. In a series of vignettes, what looks like it's going to be a disastrous accident involving a TV -- a baby with a hammer, an overflowing bath, a vacuuming accident and so forth -- turns out unexpectedly, as, instead of averting disaster, the protagonist studiously ignores what's going on or even gives events a helping hand. It's the nuanced way in which these events unfold that makes the film work. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateNov 24, 2015Agency:Fold7 Client:Samsung (UK) Tagselectronics Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Samsung (UK): Christmas All Wrapped Up Cheil U.K. Samsung (UK): Christmas Round Ours Cheil U.K. Samsung (UK): Zombie Switch Halloween Prank Cheil U.K.