Have Yourself a Merry Little (Samsung) Christmas

A Festive Family Shows Incredible Brand Loyalty in This U.K. Ad

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Editor's Pick

With all the British retailers busying themselves with how to produce the most emotional Christmas ad this year, Samsung U.K. has decided to join in, with its first-ever festive campaign. In this film, a family is enjoying Christmas at home -- and making use of all manner of Samsung devices, from smartphones to tablets and smart watches. With a cosy voiceover and vignettes designed to make you smile -- people falling over ice skating, or filming themselves sneaking more turkey -- it's less a hard product sell and much more about warm feelings for the Samsung brand (or, at the very least, marvelling at this family's incredible brand loyalty). A second film gets more specific, promoting the Galaxy Note 4, but is still heavy on the Christmas magic.

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Nov 18, 2014
Cheil U.K.
Samsung (UK)
Executive Creative Director:
Logan Wilmont
Creative Director:
Jim Eyre
Creative Director:
Dave Newbold
Agency Producer:
Oliver Featherman
Group Account Director:
Andrew Boatman
Senior Account Manager:
Oliver Zammit-Tabona
Production Company:
Radical Media
Josh & Xander
Director of Photography:
Lol Crawley
Josh Barwick
Jonnie Scarlett (The Quarry)
Massive Music
Post Production:
The Mill
Sound Engineer:
Ed Downham
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