Creativity

Have Yourself a Merry Little (Samsung) Christmas

A Festive Family Shows Incredible Brand Loyalty in This U.K. Ad

Published on Nov 18, 2014

Editor's Pick

With all the British retailers busying themselves with how to produce the most emotional Christmas ad this year, Samsung U.K. has decided to join in, with its first-ever festive campaign. In this film, a family is enjoying Christmas at home -- and making use of all manner of Samsung devices, from smartphones to tablets and smart watches. With a cosy voiceover and vignettes designed to make you smile -- people falling over ice skating, or filming themselves sneaking more turkey -- it's less a hard product sell and much more about warm feelings for the Samsung brand (or, at the very least, marvelling at this family's incredible brand loyalty). A second film gets more specific, promoting the Galaxy Note 4, but is still heavy on the Christmas magic.

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About

Credits

Date
Nov 18, 2014
Agency:
Cheil U.K.
Client:
Samsung (UK)
Executive Creative Director:
Logan Wilmont
Creative Director:
Jim Eyre
Creative Director:
Dave Newbold
Agency Producer:
Oliver Featherman
Group Account Director:
Andrew Boatman
Senior Account Manager:
Oliver Zammit-Tabona
Production Company:
Radical Media
Director:
Josh & Xander
Director of Photography:
Lol Crawley
Producer:
Josh Barwick
Editor:
Jonnie Scarlett (The Quarry)
Music:
Massive Music
Post Production:
The Mill
Sound Engineer:
Ed Downham

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