Home Gallery Video Samsung (UK) Zombie Switch Halloween Prank Watch These Londoners Freak Out as a Samsung Sales Assistant Turns Into a Zombie Halloween Prank Gets Some Very Funny Reactions Published on Oct 31, 2014 Editor's Pick Unsuspecting shoppers at the Samsung store in London's Westfield mall almost jumped out of their skins when Samsung and its agency Cheil U.K. pranked them just in time for Halloween. As shoppers considered a Samsung curved UHD TV, a pleasant-looking sales assistant invited them to take a closer look at the screen's immersive qualities. Once distracted, a zombified lookalike deftly switched places with the sales assistant, prompting some rather alarmed reactions from the shoppers. Happy Halloween! (Now buy a TV, will you?) Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateOct 31, 2014Agency:Cheil U.K.Client:Samsung (UK) CategoryStunt Industrytechnology Latest Creativity News on Ad Age Gallegos United Has a New CCO, Arnold Hires Alfson, Low Joins Ogilvy Beijing 'I Have a Huge Idea:' Wyclef Jean Wants to Work With Brands BBH New York Rebuilds Leadership Team With New CEO, CCO and Chairman Related work Samsung (UK): Accidents Fold7 Samsung (UK): Christmas All Wrapped Up Cheil U.K. Samsung (UK): Christmas Round Ours Cheil U.K.