Creativity

Samsung: Unpacked Be Ready 4 the Next Galaxy

The next phone.

Published on Mar 04, 2013

Editor's Pick

Samsung builds up the hype for the next Galaxy phone, the S4 -- which, rumor has it, might have an eight-core Exynos processor, a 4.99-inch display, a 13-megapixel camera and eye scrolling(!) -- with a pretty tame video to tease the March 14's "Unpacked" event in New York City. The film, like most other Samsung messaging, is heavy on dialogue and seems to draw from the '80s sitcom archive--without the laughs. It features a kid named Jeremy on his way to an important meeting in Manhattan in a Rolls driven by a super excited chauffeur. He eventually meets with a Samsung exec, who briefs him on his role as the new "secret messenger" of the big event and gives him a peek into a box presumably carrying the new device.

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About

Credits

Date
Mar 04, 2013
Client:
Samsung

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