Creativity

Your Preferred Laptop-Handling Position is Probably Bad for You, Says Samsung

Cheel in Amsterdam Sells Monitors By Focusing on the Health Angle

Published on Aug 27, 2013

Editor's Pick

Cheil network agency Cheel in Amsterdam was charged with selling Samsung monitors -- a tough one to sell at a time when most people use laptops, mobile devices, or tablets to do their web surfing. So it went for the health angle. Using those devices often leads to some seriously contorted movements -- the old "lay on your side," or the hugely popular "upward dog," for example. But would you get into those positions when doing everyday chores, like laundry? Probably not. Maybe it's best to invest in a monitor, then.

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About

Credits

Date
Aug 27, 2013
Agency:
Cheel Amsterdam
Client:
Samsung

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