Samsung Explores Athletes' Other Problems In Paralympics Campaign

Six Paralympians Feature In 72andSunny Spot

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In this spot highlighting its Paralympic sponsorship, Samsung focuses on the challenges Paralympian winter athletes have to face -- just not the ones you were expecting. The spot, entitled: "What's Your Problem? Sport Doesn't Care" shows a lineup of different athletes complaining about various aspects of competing -- the wind, the cold, the early -- making the point that we all have problems to cope with, but sport makes no distinctions. It was created by 72andSunny Amsterdam and direced by Smuggler's Henry-Alex Rubin.

The athletes featured are Australian skier Jessica Gallagher, Korean sledge hockey player Seung-Hwan Jung, US Snowboard Cross competitor Evan Strong, German skier Anna Schaffelhuber, Polish cross-country skier Katarzyna Rogowiec and Canadian sledge hockey player Greg Westlake.

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About

Credits
Date
Feb 27, 2014
Agency:
72andSunny Amsterdam
Client:
Samsung
ECD/Writer:
Carlo Cavallone
Creative Director/Designer:
Paulo Martins
Writer:
Yann Corlay
Designer:
Wendy Richardson
Film Producer:
Eline Baker
Production Company:
Smuggler
Director:
Henry-Alex Rubin
Producer:
Ramon Leakey
DOP:
David Devlin
Editor:
Russell Icke
Editorial Company:
Whitehouse Post
Assistant Editor:
Iain Whitewright
Executive Producer:
Lisa Kenrick
Post House:
Glassworks Amsterdam
Exec Producer:
Armand Weeresinghe
Colorist:
Scott Harris
Flame Artist:
Kyle Obley
Flame Artist:
Urs Furrer
Flame Artist:
Bob Roijen
Music Company:
Madplanet
Composer:
Daniel Berridge
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