Creativity

Fuseproject Teams With Samsung on a TV That Turns Into Art When You're Not Watching

'The Frame' Also Shuts Off When No One's Looking

By Alexandra Jardine. Published on Mar 14, 2017

Editor's Pick

Samsung has teamed up with Yves Behar's design firm Fuseproject to create a new kind of television -- one that makes your walls look good when it's not broadcasting the news or your latest binge.

"The Frame" television displays artwork when you switch it to "Art Mode" and showcases over 100 works from 38 different artists, including Luisa Lambri, whose pieces have been featured at the Hammer Museum in Los Angeles and the Metropolitan Museum of New York, Todd Eberle, who has had solo exhibitions at Art Institute of Chicago and Tate Modern and urban artist Barry McGee. The art was curated by Elise Van Middelem and has been scanned in ultra high definition.

The system includes dimming sensors that adjust the screen backlighting to make the art look as real as possible according to the lighting in the room. To save energy, motion sensors turn it off when no one is present, but switches it back on when someone enters the room.

The product is slated to become available this spring.

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About

Credits

Date
Mar 14, 2017
Agency:
Fuseproject
Client:
Samsung/Fuseproject

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