Samusocial: Replace your voicemail

A voicemail message from the streets.

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Humanitarian association Samusocial launched an SMS fundraising campaign in Begium, in which people were invited to replace their voicemail message with a homeless person's plea for help. Four homeless people recorded their own messages for the campaign, by McCann Brussels. In partnership with Belgium's four biggest phone operators, mobile users could simply replace their normal voicemail recording with one of the messages, which urged callers to donate to the charity via text.

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Feb 04, 2013
McCann - Brussels
Creative Director:
Olivier Roland
Creative Director:
Benoit Hilson
Art Director:
Cedric Minot
Jeremie Goldwasser
Web Designer:
Gilles Deketelaere
Web Designer:
Greg Pin
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