San Francisco AIDS Foundation: Many Shades of Gay

Celebrating gay diversity.

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The San Francisco AIDS Foundation has launched a cross-media campaign through Attik encouraging members of the city's gay community to get an HIV test every six months. At the heart of the campaign is an HTML5 website, manyshadesofgay.org, on which users can create their own unique avatar, learn about HIV testing, find testing centers, and set reminders to be tested again every six months.

The website is being promoted via online banners, print and out-of-home ads, as well as drink coasters in local bars, all of which aim to promote the diversity of the gay community as well reminding them to get the test.

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About

Credits
Date
Jun 12, 2012
Agency:
Attik San Francisco
Client:
San Francisco AIDS Foundation
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