San Francisco Zoo: Critter Quest

A series of bus shelter posters feature characteristic animal parts--butterfly wings, peacock feathers and giraffe and kudu horns--in front of which passer-bys can pose and take photos. Copy directs viewers to submit their photos to be poste

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A series of bus shelter posters feature characteristic animal parts--butterfly wings, peacock feathers and giraffe and kudu horns--in front of which passer-bys can pose and take photos. Copy directs viewers to submit their photos to be posted on the online gallery. The best pictures will be used for a print ad.
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About

Credits
Date
Aug 01, 2008
Client:
San Francisco Zoo
Agency:
BBDO West
Executive Creative Director:
Jim Lesser
Executive Creative Director/Art Director:
Jon Soto
Associate Creative Director/Copywriter:
Neil Levy
Art Director:
Allison May
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