Sanpellegrino's Mapping App Will Take You Via the Most 'Delightful' Route

'Delightways' Will Plot You a Unique Route Via Cool Stops

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Most mapping apps are about getting you from A to B as quickly as possible, and forget about taking the scenic route. But Sanpellegrino's Sparkling Fruit Beverages has launched its own version, which is more about taking delight in your surroundings.

Delightways is an app that comes with a unique route to your destination; it might take in street art, quirky shops, food trucks, secret parks and unexpected views. It's launching in cities including New York, San Francisco and Chicago, where the recommended stops were identified through local influencers and Foursquare.

It was created by Ogilvy & Mather New York, along with partner agencies, Team N, Deep Focus, Epsilon, Active Theory, Revelry and Metavision. The campaign includes other elements such as a live event hosted by celebrity Shay Mitchell, an influencer program and social media support. It is part of an ongoing initiative from Ogilvy and Sanpellegrino, to help consumers discover "The Life Deliziosa."

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About

Credits
Date
Jun 16, 2016
Agency:
Ogilvy & Mather New York
Chief Creative Officer:
Alfonso Marian
Client:
San Pellegrino
Group Creative Director:
Robert Balog
Group Creative Director:
Jeff Leaf
Senior Art Director:
Dima Kronfol
Copywriter:
Luna Hurtado
Managing Director:
Lauriann Serra
Executive Director, Digital:
Jason Wurtzel
Design Director:
Francesco Bertelli
Senior Executive Producer:
Akiko Nakashima
Director:
Dallas Barnes
Interactive Production:
Active Theory
Company:
Metavision
Group Account Director:
David Klein
Associate Media Director:
Kelly Howard
Company:
Team N
Vice President:
Sam Mazzarelli
Company:
Epsilon
Account Director:
Anna Delicata
Creative Director:
Loraine Spolowitz
Company:
Revelry
Experiential Marketing Director:
Jake Hanover
Group Account Director:
Kai Musielak
Associate Creative Director:
Emily VanTassel
Agency Partner:
Ogilvy & Mather
Agency Partner:
Active Theory
Agency Partner:
Team N
Agency Partner:
Metavision
Agency Partner:
Epsilon
Agency Partner:
Revelry
Agency Partner:
Deep Focus

See more credits

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Category
Industry
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