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Hello Kitty Goes to Space to Promote Japan's Hi-tech Industry

Japan Sends Famous Cat on Satellite Journey for High Tech Awareness Project

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Hello Kitty, the 40-year-old cat with a pink bow, is cementing her place as the epitome of Japanese cuteness by being sent into space by the Japanese government. Hello Kitty owner Sanrio teamed up with the University of Tokyo for the project, which, according to Reuters, is part of Prime Minister Shinzo Abe's push to promote Japan's high-tech industry. The aim is to get more Japanese businesses interested in working with satellites. As seen in this video clip, the 1.6-inch-high Hello Kitty figure is currently aboard the Hodoyoshi-3 satellite, looking through a window at Earth. As part of the project, Sanrio has asked fans to submit 180-character messages that Hello Kitty can deliver from space to friends and family. Messages can be sent via its "Let's Send a Message From Space" web site; one of the selected messages will be transmitted each weekday from August 26 to Sep. 8 from Hello Kitty's 40th anniversary website.

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Date
Aug 19, 2014
Client:
Sanrio/University of Tokyo
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