Santa Casa de Sao Paulo: Chocolate

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About

Description
The campaign aimed to make people aware of how obesity is dangerous. The crashing food images are an analogy between obesity and car accidents.
Credits
Date
Apr 16, 2015
Agency:
Y & R Brazil
Chief Creative Officer:
Rui Branquinho
Client:
Santa Casa de Sao Paulo
Art Director:
Rodrigo Moraes
Client:
Santa Casa de Sao Paulo
Art Buyer:
Monica Beretta
Illustration:
Boreal
Graphic Producer:
Elaine Carvalho
Art Director:
Jose Neto
Art Buyer:
Stephanie Wang
Graphic Producer:
Ronaldo Cavalcante
Copywriter:
Bruno Souto
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