Santa Casa de Sao Paulo: Danone

It only takes a little bit.

Published on Mar 30, 2011

Editor's Pick

Brazilian blood donors only make up about 2% of the country's population, so healthcare organization Santa Casa de Sao Paulo charged Y&R to find a way to increase that number to 5%. Unfortunately, the agency had a limited budget, so it turned to big advertisers to do some of their own donating. Brands like Danone and LG offered up 5% of the space on their print and poster ads, where the agency placed messages encouraging Brazilians to do donate blood. Y&R also created a website where other agencies could download the intervention tags to place onto their own clients' ads.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Mar 30, 2011
Y&R Sao Paulo
Santa Casa de Sao Paulo

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.