Santa Casa de Sao Paulo: Woman

Really, you have more than you need.

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Editor's Pick

Y&R Brazil turns people on their heads to show that they have enough blood to give to those in need, in this hilarious print campaign for Santa Casa de Misericordia de Sao Paulo. The bulging vein imagery illustrates that potential donors have more than they really need, and is part of the 5% movement, which asks advertisers to donate space in their communications to increase blood donation in the country.

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May 23, 2011
Y & R Brazil
Chief Creative Officer:
Rui Branquinho
Santa Casa de Sao Paulo
Creative Director:
Flavio Casarotti
Creative Director:
Sergio Fonseca
Lucas Casao
Art Director:
Guilherme Racz
Brandon Voges
Art Buyer:
Monica Beretta
Art Buyer:
Stephanie Wang
Advertiser's Supervisor:
Antonio Carlos Forte
David Laloum
Eliana Yamaguchi
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