Creativity

Santa Casa de Sao Paulo: Woman

Really, you have more than you need.

Published on May 23, 2011

Editor's Pick

Y&R Brazil turns people on their heads to show that they have enough blood to give to those in need, in this hilarious print campaign for Santa Casa de Misericordia de Sao Paulo. The bulging vein imagery illustrates that potential donors have more than they really need, and is part of the 5% movement, which asks advertisers to donate space in their communications to increase blood donation in the country.

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About

Credits

Date
May 23, 2011
Agency:
Y & R Brazil
Chief Creative Officer:
Rui Branquinho
Client:
Santa Casa de Sao Paulo
Creative Director:
Flavio Casarotti
Creative Director:
Sergio Fonseca
Copywriter:
Lucas Casao
Art Director:
Guilherme Racz
Photographer:
Brandon Voges
Art Buyer:
Monica Beretta
Art Buyer:
Stephanie Wang
Advertiser's Supervisor:
Antonio Carlos Forte
Planner:
David Laloum
Planner:
Eliana Yamaguchi

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