SapientNitro: Earphone Bully

This is what it's like.

Published on

Editor's Pick

Sapient Nitro Sydney teamed up with an anti-bullying professional to develop an audio experience that puts listeners in the shoes of a bullying victim over their earphones. Earphone Bully uses 3D sound to create the experience of being bullied - either to prepare kids for schoolyard bullies or to hep parents and even the bullies themselves to understand what it's like. Users must wear earphones for the experience.

The site, which also links to resources which help people to speak up against bullying, can be customized by organizations anywhere in the world, and can also be personalized by including users' names in the audio (there are 500 to choose from).

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 23, 2012
Agency:
Sapient Nitro - Sydney
Client:
SapientNitro
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age