S'well, the hugely successful recyclable water bottle, has launched a low-cost mini-bottle called S'ip in a range of gorgeous colors and designs. The 15 ounce bottles will be available exclusively from Target next month, priced at $25.
NYC-based branding agency Beardwood & Co. designed the new brand from scratch, including the bottle structure design, brand name, brand identity and packaging. (Sarah Kauss, founder of S'well, created the original bottle design.)
S'ip not only comes in a wide range of hues, you can also choose from different patterns, including watermelons, crabs, whales and honey bees, so that, as the company puts it, you can choose one to "let your personality shine through."