Creativity

SAS: Globe of Fortune

Do you dare? Spin the globe and win a free trip to a Scandinavian destination with a random Facebook friend.

Published on Aug 25, 2009

Editor's Pick

CPB Europe and Scandinavian Airline SAS have launched a Facebook Connect application asking users to take their chances on a free Scandinavian trip with one of their Facebook buddies. It's "basically the Wheel of Fortune for travelling, but with a social twist," says CPB Europe CD Anders Gustafsson. The game allows Facebook users to spin a globe and land on a random city where SAS flies, and then take another randomized spin to see who their traveling partner will be.

The spontaneous should have no problems with the contest, but for those who aren't that excited about heading off to Malmo with Aunt Martha? No worries, you have ten tries to land on a more pleasing combination.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 25, 2009
Agency:
Crispin Porter Bogusky Europe
Client:
SAS
Creative Director:
Anders Gustafsson
Art Director:
Dennis Rosenqvist
Copywriter:
el Guapo
Producer:
Axel Widen
Designer:
Anders Johansson
Designer:
Joakim Khoury
Motion Designer:
Jorgen Bengtsson
Production Company:
Pong and Speed of Sound

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.