Creativity

Saturn: Aura

Goodbye, Silverstein & Partners is test driving a new marketing model for Saturn's new sedan model—and it's bringing in-banner video, geo-targeting and Google Earth along for the ride. The agency's multi-faceted

Published on Sep 27, 2006

Editor's Pick

Goodbye, Silverstein & Partners is test driving a new marketing model for Saturn's new sedan model—and it's bringing in-banner video, geo-targeting and Google Earth along for the ride. The agency's multi-faceted campaign for the Saturn Aura starts out like a typical banner ad, but quickly evolves into a location-specific experience for web surfers living in the vicinity of 22 Saturn dealerships around the country. "Saturn is a very human kind of car company, and this opportunity allowed us to create a personal experience to express that," says Goodby communications strategist Hashem Bajwa. "Google's geo-targeting and click-to-play video ads allowed us to engage the audience in non-intrusive ways and deliver a highly relevant message—people are taken from a high level brand experience right into the door of a retailer for a test drive."

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About

Credits

Date
Sep 27, 2006
Creative Director:
Rich Silverstein
Creative Director:
Randy Stowell
Creative Director:
Guy Seese
Director of Interactive Production:
Mike Geiger
Interactive Producer:
Dora Lee
Interactive Producer:
Patrick Mercier
Interactive Associate Producer:
James Taylor
Broadcast Producer:
Cindy Fluitt
Broadcast Coordinator:
Timothy Plain
Post Production Manager:
Greg Everage
Director:
Guy Seese
Director:
Wyatt Neumann
Director of Photography:
Mark Karavite
Director of Photography:
Matias Mesa
Line Producer:
Gary Neuman
Post Producer:
Julianna Hendricks
Post Producer:
Ali Plansky
Assistant Editor:
Tim McMahan
Assistant Editor:
Nick Randeau
Lead VFX Artist:
Colin Trenter
Lead VFX Artist:
Mike Landry
VFX Artist:
Matthew Black
VFX Artist:
Arturo Lindbergh
Sound Designer:
Amber Tisue

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