Creativity

Saturn: Outlook Theater

To show off its newest SUV, Saturn decided to put on a show—literally. With the help of Goodby, Silverstein & Partners and interactive agency Hi-Res! London, the carmaker pulled back the curtain to reveal Outlook Theater, a virtual stag

Published on Nov 08, 2006

Editor's Pick

To show off its newest SUV, Saturn decided to put on a show—literally. With the help of Goodby, Silverstein & Partners and interactive agency Hi-Res! London, the carmaker pulled back the curtain to reveal Outlook Theater, a virtual stage on which the 2007 Saturn Outlook stars in a four-act play titled "Scenes From Family Life." Each skit features Flash-integrated video of actors interacting with the SUV against a constantly shifting backdrop of CG-aided set changes, all in an effort to simulate a seamless and authentic theater experience.

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About

Credits

Date
Nov 08, 2006
Creative Director:
Jeff Goodby
Creative Director:
Keith Anderson
Art Director:
Bryan Houlette
Copywriter:
Jody Horn
Director of Interactive Production:
Mike Geiger
Interactive Producer:
Dora Lee
Director:
Dave Laden
Executive Producer:
Greg Martinez
Producer:
Raub Shapiro
Sound Design:
Gino Nave

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