Saturn: Relay

Goodby, Silverstein & Partners has introduced a new experiential microsite to promote Saturn's minivan offering, the Relay. Executed by Swedish interactive shop North Kingdom -- which was also behind Vodafone's award-winning &

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Goodby, Silverstein & Partners has introduced a new experiential microsite to promote Saturn's minivan offering, the Relay. Executed by Swedish interactive shop North Kingdom -- which was also behind Vodafone's award-winning Future Vision" website -- the site leads users through five vivid environments in search of the letters to spell out "Relay," after which they can enter a drawing to win a free car. Along the way, they'll find various goodies -- including a PDF version of "Jack & the Beanstalk," illustrated by Charles Santore -- and lots of information about the Relay itself.
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About

Credits
Date
Sep 17, 2004
Production Company:
North Kingdom
Client:
Saturn
Creative Director:
Rich Silverstein
Creative Director:
Jamie Barrett
Creative Director:
Keith Anderson
Art Director:
Will McGinness
Copywriter:
Aaron Griffiths
Agency Producer:
Guy Overfelt
Agency Producer:
Kenan Gregory
Agency:
Goodby Silverstein & Partners
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