Creativity

Saturn: Sky

Goodby, Silverstein & Partners and L.A. design studio Exopolis have teamed up to launch an elegantly designed website to showcase Saturn's forthcoming convertible, the Sky. The spare online showroom includes a lot of nice features, includ

Published on Jun 02, 2005

Editor's Pick

Goodby, Silverstein & Partners and L.A. design studio Exopolis have teamed up to launch an elegantly designed website to showcase Saturn's forthcoming convertible, the Sky. The spare online showroom includes a lot of nice features, including integrated films; smooth, 360-degree interaction with the car; tasteful, detailed pop-ups of the Sky's key features; and a nifty interface for trying out various paint jobs. Coupled with a meditative soundtrack, the overall effect perfectly matches how the car is being positioned -- as a path to carefree serenity.

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About

Credits

Date
Jun 02, 2005
Production Company:
Exopolis
Client:
Saturn
Creative Director:
Jamie Barrett
Creative Director:
Keith Anderson
ACD/Art Director:
Will McGinness
Copywriter:
Aaron Griffiths
Producer:
Guy Overfelt

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