Saturn: Sky

Goodby, Silverstein & Partners and L.A. design studio Exopolis have teamed up to launch an elegantly designed website to showcase Saturn's forthcoming convertible, the Sky. The spare online showroom includes a lot of nice features, includ

Published on

Editor's Pick
Goodby, Silverstein & Partners and L.A. design studio Exopolis have teamed up to launch an elegantly designed website to showcase Saturn's forthcoming convertible, the Sky. The spare online showroom includes a lot of nice features, including integrated films; smooth, 360-degree interaction with the car; tasteful, detailed pop-ups of the Sky's key features; and a nifty interface for trying out various paint jobs. Coupled with a meditative soundtrack, the overall effect perfectly matches how the car is being positioned -- as a path to carefree serenity.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 02, 2005
Production Company:
Exopolis
Client:
Saturn
Creative Director:
Jamie Barrett
Creative Director:
Keith Anderson
ACD/Art Director:
Will McGinness
Copywriter:
Aaron Griffiths
Producer:
Guy Overfelt
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age