Creativity

The Oatmeal's Matthew Inman Reveals His Fat Spirit Animal in Saucony's Latest 'Seeker' Story

Cartoonist Embraces Running for the Love of Cake

By Ann-Christine Diaz. Published on Nov 11, 2015

Editor's Pick

Earlier this year, Saucony captured the more thoughtful side of running when it launched its "Seeker Stories," a short film series that followed unexpected, multitalented runners such as astronomer Michelle Collins, former pro-football player Mark Logan and Chef Eduardo Garcia, as they recounted their tales of how their sport has nurtured their personal growth.

The brand unveiled its most recent tale, which captures the running story of celebrated cartoonist Matthew Inman, creator of The Oatmeal, the popular card game Exploding Kittens and founder of the Beat the Blerch races, inspired by one of his comics, about his history as a runner.

The Saucony film captures Inman's "life in 171 seconds," and humorously tells how he, a lover of cake and consumer of breakfast corndogs, turns to running not primarily for the health aspects, but to counteract his bad eating habits. It also introduces us to "The Blerch," the fat, globular spirit animal he imagines to be floating behind him during his runs and namesake of the races he founded.

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About

Credits

Date
Nov 11, 2015
Agency:
Mechanica
Client:
Saucony

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