Saucony: What is Strong?

Hmm..not sure; let's discuss with the shirtless guy

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A new campaign (and the first ever TV spot) for Saucony from Mechanica and production company Shilo asks you, the viewer, to Find Your Strong.

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About

Credits
Date
Apr 28, 2011
Agency:
Mechanica
Client:
Saucony
Partner/Creative Director:
Libby DeLana
Creative Director/Copywriter:
Ted Jendrysik
Producer:
Mary D. Hanifin
Director:
Andre Stringer
Production Company:
Shilo
Director of Photography:
Max Goldman
Editor:
Cassidy Gearhart
Assistant Editor:
Hedia Maron
Rotoscoper:
Paul Daniel
Rotoscope:
Djeison Canuto
Associate Producer:
Sheina Dao
Line Producer:
Jeremy Yaches
Head of Production:
Julie Shevach
Executive Producer:
Tracy Chandler
Telecine:
Company 3
Colorist:
Tom Poole
Music Composer:
Darrin Weiner
Sound Design/Final Mix:
Penny Lane Studios
Sound Designer/Mixer:
Joseph Miuccio
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