Creativity

Save Brasil: Savetones

From birdsong to ringtone.

Published on May 30, 2012

Editor's Pick

Save Brasil turned read bird calls into mobile ringtones, to raise awareness of the high numbers of endangered birds in the country. The 'Savetones' were sold for $0.90 at www.savetones.com.br. The organization, a BirdLife International Affiliate, says the campaign, via ageisobar, was less about donations, more about the ringtones bringing up its cause as a talking point.

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