Save Brasil: Savetones

From birdsong to ringtone.

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Editor's Pick

Save Brasil turned read bird calls into mobile ringtones, to raise awareness of the high numbers of endangered birds in the country. The 'Savetones' were sold for $0.90 at www.savetones.com.br. The organization, a BirdLife International Affiliate, says the campaign, via ageisobar, was less about donations, more about the ringtones bringing up its cause as a talking point.

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About

Credits
Date
May 30, 2012
Agency:
ageisobar Sao Paolo
Client:
Save Brasil
CW:
Ricardo Porto
AD:
Cicero Souza
CD:
Carlos Domingos
Technology:
Alexandre Menezes Ferreira
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