A Bionic Arm to Help Sign a Petition on Behalf of Those With Muscular Dystrophy

Havas and Finch collaborate on a bionic arm to draw attention to DMD

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Those with Duchenne Muscular Dystrophy suffer from a progressive deterioration of muscle, resulting in eventual loss of movement. A current petition that is on its way to the Australian government is asking them to match the $1.75 million amount raised by the Save Our Sons Foundation, and start a policy into research on the crippling disease. To draw attention to the cause, Havas and Finch have created what they're dubbing the world's first bionic arm -- to be used by DMD sufferers to sign the petition.

Created to raise awareness about DMD, the robot arm takes its commands from a special site that lets visitors leave their Facebook details on a database. It then signs the petition for you. A camera will take a picture of the signature and post it to the signer's Facebook wall. The arm is capable of 8,500 signatures per day.

Featured in the campaign is a 19-year-old DMD sufferer, Jacob Lancaster, who demonstrates the arm, which, after April 21, will be moved from Sydney's Customers House to Paddington, to sign petitions for anybody who can't.

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About

Credits
Date
Mar 27, 2013
Agency:
Havas Worldwide Australia
Client:
Save Our Sons & Duchenne Foundation
ECD:
Steve Coll
AD:
Nicole Hetherington
Copywriter:
Simon Fowler
Prod. Co.:
Finch
Director of Creative Technology:
Emad Tahtouh
Producer:
Sophie Thiellon
Exec. Producer:
Rob Galluzzo
Director:
Alyssa McClelland
Digital Agency:
Reactive
Creative Director:
Tim Buesing
Art Director:
Gabriel Tamborini
Senior Developer:
Sudeep Shakaya
Front End Developer:
Luke Andersen
Search Engineer:
Chris Thomas
PR Agency:
Red Agency
Category
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