Creativity

Save the Children: Dusk 'Til Dawn

Waking up to a harsh reality.

Published on Nov 26, 2012

Editor's Pick

Sleeping children are beautiful to watch -- but not when you know that what they're going to wake up to is poverty. For Save the Children, Adam&EveDDB and director Simon Ratigan compare and contrast the peaceful sight of sleeping kids with images of other kids sleeping on the street, or wherever else they can find space. The commercial was shot in the U.K., Bangladesh, Nepal and Liberia.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Nov 26, 2012
Agency:
Adam & Eve
Client:
Save the Children
Creative Director:
Ben Tollett
Creative Director:
Emer Stamp
Agency Producer:
Matt Craigie
Production Company:
HLA
Director:
Simon Ratigan
Producer:
Daniel Carter
Executive Producer:
Mike Wells
Director of Photography:
Karl Oskarsson
Editorial Company:
The Quarry
Editor:
Bruce Townend
Post Production:
MPC-LA
Music Arrangement:
MPM London

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.